A longtime healthcare marketer, Neda Razavi holds leadership responsibilities with California-based Roche Diagnostics. As the head of product marketing, she develops the commercialization and marketing strategy for products designed for oncology and genomic labs. Possessing 20 years of experience in the biopharmaceutical and medical device sectors, Neda Razavi has in-depth knowledge of personalized marketing strategies.
One aspect of the digital marketing equation centers on providing patients with a personalized experience. Today’s consumers expect to be able to interact with businesses through a variety of touchpoints, ranging from email to social media chat, rather than from a single platform such as a website. In addition, consumers want companies to consider their preferences during these interactions and to provide personalized solutions and recommendations. Companies must concentrate on delivering content that is personalized and suited to customers’ needs.
Solutions are integrated within a customer data management platform that is designed to facilitate communication and provide the latest information. The use of customer data not only makes the content more relevant, but it also ensures higher levels of patient satisfaction during interactions via phone, chat, or email.
